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    <lastmod>2025-10-24</lastmod>
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    <loc>https://www.carolineraymond.com/about</loc>
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    <lastmod>2025-10-29</lastmod>
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    <loc>https://www.carolineraymond.com/contact</loc>
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    <lastmod>2025-11-23</lastmod>
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    <loc>https://www.carolineraymond.com/experience</loc>
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    <lastmod>2025-11-23</lastmod>
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      <image:title>Experience</image:title>
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      <image:title>Experience</image:title>
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      <image:title>Experience</image:title>
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  <url>
    <loc>https://www.carolineraymond.com/beak-skiff-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-21</lastmod>
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      <image:title>Beak &amp; Skiff</image:title>
      <image:caption>I contributed to the design and social media promotion of 1911 Established's New York State Fair drink, working with trends to get people engaged.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68785aa8cc6c5c5eedcbf926/1753110447932-HTMVUWGX53XJ4TVLSU0A/houses%2Binstagram.png</image:loc>
      <image:title>Beak &amp; Skiff</image:title>
      <image:caption>I curated the instagram role out of the houses at Beak &amp; Skiff instagram, choosing images that flowed together while showcasing each houses unique personality</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68785aa8cc6c5c5eedcbf926/1753110376889-YBEAPSL9EXMOGWN9NH56/brat%2Bor%2Bdemure.png</image:loc>
      <image:title>Beak &amp; Skiff</image:title>
      <image:caption>Staying on top of trends is important and luckily I was given full creative freedom to efficiently execute this trending post. This post outperformed the surrounding static image posts on Beak &amp; Skiff's page, proving to be a great success and worth the effort.</image:caption>
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      <image:title>Beak &amp; Skiff</image:title>
      <image:caption>While I was interning, Beak &amp; Skiff/ 1911 Established shot their first local commercial. I saw the behind the scenes, helping to coordinate and assemble the set. I contributed ideas for short form social content and was a part of the on screen commercial.</image:caption>
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      <image:title>Beak &amp; Skiff</image:title>
      <image:caption>Staying trendy with 1911 Established means jumping at the opportunity when you have a spare moment, fitting in pictures between other shoots to seize the moment.</image:caption>
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      <image:title>Beak &amp; Skiff</image:title>
      <image:caption>Many of the videos I suggested and helped execute performed very well, especially compared to previous videos.</image:caption>
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      <image:title>Beak &amp; Skiff</image:title>
      <image:caption>I love creating content that was different and creative, promoting products in a new and interesting way.</image:caption>
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    <image:image>
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      <image:title>Beak &amp; Skiff</image:title>
      <image:caption>I introduced trend ideas to the marketing team from my own exposure to hit a bigger audience and promote engagement</image:caption>
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  </url>
  <url>
    <loc>https://www.carolineraymond.com/ayrloom</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68785aa8cc6c5c5eedcbf926/8327e317-ef6c-475d-97b8-9619e5591ace/Screenshot+2024-12-17+at+4.02.07+PM.png</image:loc>
      <image:title>ayrloom</image:title>
      <image:caption>Orange Creamsicle THC beverage was the product launch I worked on for the summer. I helped plan and coordinate the photoshoot, even staring in it. I also proposed different shot ideas for short form posts.</image:caption>
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    <image:image>
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      <image:title>ayrloom</image:title>
      <image:caption>My largest project for the summer was creating a special gift box to launch in time for the holidays. This was a limited edition item and had to hold both a shaker and the ayrloom THC drops. I found a cardboard supplier out of many options, and coordinated meetings with them to design and create the product we were looking for. This was all under a strict timeline and I learned a lot about time management for a big project.</image:caption>
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      <image:title>ayrloom</image:title>
      <image:caption>One of the most well performing reels we filmed played on the olympics happening that summer and was an informational skit for the consumer. Sometimes you just have to film it that say and that means in a skirt!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68785aa8cc6c5c5eedcbf926/1753114597877-MT9E5FJF9PUD412C1GSQ/IMG_2780.png</image:loc>
      <image:title>ayrloom</image:title>
      <image:caption>Creating content for both instagram reels and tiktok isn't easy as both platforms are very different and videos often perform well on only one or the other. Seeing this in real time helped me understand the difference and made it easier for me to predict which would do well on which platform.</image:caption>
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      <image:title>ayrloom</image:title>
      <image:caption>I worked on creating displays for ayrloom, going to dispensaries to set them up, as well as helping at events at Beak &amp; Skiff. I had to know all about the products to talk to people and inform them of the products and their effects.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68785aa8cc6c5c5eedcbf926/7f6a0d6e-f405-4596-b995-4f1008dfbfaa/vanilla+cola.jpg</image:loc>
      <image:title>ayrloom</image:title>
      <image:caption>Working under pressure with melting ice cream was no easy task but I got amazing experience working with different filming equipment and small sets.</image:caption>
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      <image:title>ayrloom</image:title>
      <image:caption>I love creating fun and creative ways to promote new products, using the roots of ayrloom for inspiration and making interesting and engaging content.</image:caption>
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    <loc>https://www.carolineraymond.com/goodeats</loc>
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    <lastmod>2025-11-05</lastmod>
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    <loc>https://www.carolineraymond.com/goodeats/reels</loc>
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    <lastmod>2025-08-10</lastmod>
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    <lastmod>2025-08-10</lastmod>
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    <lastmod>2025-11-05</lastmod>
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    <loc>https://www.carolineraymond.com/goodeats/v/fall-in-love</loc>
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    <lastmod>2025-11-05</lastmod>
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    <lastmod>2025-11-05</lastmod>
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    <lastmod>2025-11-05</lastmod>
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    <lastmod>2025-08-10</lastmod>
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    <lastmod>2025-08-10</lastmod>
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    <lastmod>2025-08-10</lastmod>
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    <loc>https://www.carolineraymond.com/goodeats/v/keep-the-edge-off-trend</loc>
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    <lastmod>2025-08-10</lastmod>
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    <loc>https://www.carolineraymond.com/goodeats/v/good-at-home</loc>
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    <lastmod>2025-08-10</lastmod>
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    <loc>https://www.carolineraymond.com/goodeats/v/banana-shirt</loc>
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    <lastmod>2025-07-21</lastmod>
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    <loc>https://www.carolineraymond.com/goodeats/v/pack-a-meal</loc>
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    <lastmod>2025-07-21</lastmod>
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    <loc>https://www.carolineraymond.com/goodeats/v/caramel-macchiato</loc>
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    <lastmod>2025-07-21</lastmod>
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