ayrloom

As a leading company in the cannabis industry, ayrloom provided me with exposure to an extremely fast passed and ever changing industry. I learned how to be flexible with content and product role out. I curated displays for dispensaries, and I worked both on socials and product design, coming up with new and trendy tiktoks while also managing the production of a new holiday gift box for dispensaries.

Orange Creamsicle THC beverage was the product launch I worked on for the summer. I helped plan and coordinate the photoshoot, even staring in it. I also proposed different shot ideas for short form posts.
My largest project for the summer was creating a special gift box to launch in time for the holidays. This was a limited edition item and had to hold both a shaker and the ayrloom THC drops. I found a cardboard supplier out of many options, and coord
One of the most well performing reels we filmed played on the olympics happening that summer and was an informational skit for the consumer. Sometimes you just have to film it that say and that means in a skirt!
Creating content for both instagram reels and tiktok isn't easy as both platforms are very different and videos often perform well on only one or the other. Seeing this in real time helped me understand the difference and made it easier for me to pre
I worked on creating displays for ayrloom, going to dispensaries to set them up, as well as helping at events at Beak & Skiff. I had to know all about the products to talk to people and inform them of the products and their effects.
Working under pressure with melting ice cream was no easy task but I got amazing experience working with different filming equipment and small sets.
I love creating fun and creative ways to promote new products, using the roots of ayrloom for inspiration and making interesting and engaging content.